Last month I mentioned that Bruce Howat had been appointed as Chief Executive of the New Zealand Equine Industry Training Organisation.

Already in his short time with the ITO Bruce has started to introduce a number of initiatives that stem from his extensive knowledge and experience working with other ITOs. I have no doubt Bruce will transfer that wealth of knowledge of education and working with government bodies to enhance the careers and education within the racing industry.

I will now hand over to Bruce who writes the Education and Training article for this month.

“success in business requires training and discipline and hard work.
But if you’re not frightened by these things, the opportunities are just as great today as they ever were. “
David Rockefeller (1915 – )

A recession offers those industries with insight and courage tremendous prospects for growth and the racing industry is well placed to take advantage of these opportunities. It’s all about the discipline and mindset.  During the 1987 crash a number of companies went under but interestingly others grew. It is interesting to study how those that grew managed to buck the trend which was regarded by many as an inevitable consequence of a slowing economy. 

Two consistent factors that set these organisations apart was their commitment to increasing their spending on training and marketing; and equally they were companies that did not develop excess “fat” during the good times. How they spent their money during those times led to people continuing to commit to development and growth when times became difficult. As a consequence top quality performances from staff led to top quality results and to high visibility in the community which in turn led to positive community perception and support. This was happening at a critical time when other organisations were losing their way. As a consequence they became the beacons in an environment of doom and gloom. Show where the money is spent and the behaviours quickly become evident.  A lot of money goes into the purchase and up-keep of a racehorse – the goal being to get a top performance and results, both emotionally and financially. Long hours are spent making sure a horse is in top condition. The same should be true of the people who are responsible for their management and care.  Developing mental toughness plays a key role in creating winners in all areas of the industry.

A top sportsperson can have their performance damaged by unimportant distractions – negative comments or similar. The same concept applies with animals. The environment they operate in will impact on their performance. The last thing a top thoroughbred needs on race day is a grumpy stablehand causing distraction. If both are relaxed, confident and certain about their abilities then they will perform to their maximum potential. The culture, skill and behaviour at the stable impacts on the outcome of any race.

Investment in quality training increases the possibility of better results on the track. There is significant research demonstrating that investing in staff reduces staff turnover, increases motivation and improves profitability. No doubt I am preaching to the converted when i mention that the cost of staff turnover is huge. It is estimated that to replace one staff member you double their annual income. Our goal as your industry training organisation is to ensure you have quality training programmes. That will result in reduced staff turnover, ensure their growth, development and commitment to quality results.

Talk with your Sector Manager, Field officer or contact either Dudley Brown (021)912 697 or myself, Bruce Howat (021) 671 455